Website development for Atlant holding

atlant.by

ATLANT company is known as a high-tech manufacturer of popular refrigerators, freezers and washing machines. Practical and reliable equipment of the enterprise is also known abroad — in many European countries, in post-Soviet space and even in Australia.

The manufacturer's new website has become the first step towards digitalization of all external processes: from the customer’s choice of equipment to reports from service centers on working with warranty applications in different countries of the world (still in development).

The project included

Business analysis, technical task
Prototyping
Design, UX/UI
Adaptive layout
Programming
Testing
Customer's personal account
Personal account of SC
Regional versions

Objective: complete rethinking and reworking of the corporate website for one of the largest holdings in Belarus.

Brand strengthening

Today, Atlant equipment website provides customers with complete information about the company: story of success, awards, certificates, detailed image of sales and service networks, and much more.

ATLANT company has achieved recognition on the household appliances market due to practicality, quality and reliability. The website of such a company should reflect this on every page, in every function. But this is only the first stage in the development of the entire online system.

Attracting new audience

The unique concept formed the basis of a light and stylish design, which is now adapted to different screens.

Today, up to 70% of website visitors use mobile devices for searching information. The adaptability directly affects the increase in website popularity in search engines and the improvement of user experience.

There is also a special mode for the visually impaired.

Website effectiveness as a business tool

New website of the ATLANT holding has a clear and understandable structure.

Convenient search and navigation system allow to quickly find the right product — and all this with a high loading speed. Tools and functions of the website are designed in such a way that they have direct or indirect influence on the choice and sales. Thanks to adaptability, all the functionality of the website is saved on different devices.

Product card

Product pages are thought out in such a way as to provide any visitor with the necessary information. We took into account the characteristics of the audience, because both those who have already bought equipment and those who are at the selection stage visit website.

In addition to the technical and visual characteristics of the equipment, here you can find booklets and video instructions for working with the equipment, product comparison and store search functions, reviews and similar products.

Where to buy

Today, the holding's products can be purchased in different countries, not only in the company's network, but also from partners and online stores. Therefore, one of the most important stages of work on the project was the development of the «Where to buy» section with the selection of suitable store, its integration with the product catalog and regions of presence.

Today, wherever you are, you can easily find a store with ATLANT equipment that is convenient for you, learn about the features of its work, find it on a map or visit website.

Simplify the work with the service network

One of the objectives of new website development was to reduce the number of offline calls to service centers.

Therefore, personal account with the registration of purchased equipment has been created for customers on the new website. And for service centers, a personal account, where it will be possible to conduct all stages of work with applications — from receiving and processing to calculating the cost and reporting, is planned to be implemented.

The user does not have to immediately contact service centers: one of the ways to reduce the number of calls is the presence of detailed service information about products in the product card on the website. Searching for service information is easy and convenient to use in the context of a specific product.